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MenuThis may not be an answer that you can immediately apply, but I strongly recommend you to read The Four Steps to the Epiphany, written by Steve Blank.
It's maybe one of the best books I have read on this subject. It will take you through all the steps you need to take and it has a straight forward approach to it.
Here's the link: https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/0989200507