I am working on an online application that consolidates users' learning behavior and converts that into a dynamic resume. I have four user personas to target and I've narrowed it down to 2 among them. Considering the fact that consolidation of learning depends on users: 1. how can I market/position my startup to gain user attention ?
If you have a user persona, you should know where your users are and what their interest are, simply align you company goals and values with theirs. Test, test, test Ad copy, marketing channels etc. It's not a guessing game it's data game in today's marketing world.
