What is the best way to find clients online? Me and my partner have a website and do not have a lot of visitors. Which is the best way to increase the conversation ratio and increase visitors and potential customers?
For now we use fb, emails and banners in other websites....
1) Create a Google Adwords campaign
2) Create a Facebook campaign. Facebook campaign setup page gives you a great hack to estimate the market size based on interests and demographics.
3) Apply SEO (search engine optimization) tactics, such as:
a) Highlighting key words on your site
b) Optimizing design and code in your site for easy search and access
c) Include a discussion forum and comments section on your site, in order to increase engagement level and produce more keywords from customers
Another way to find prospective clients is to go on housing forums and even Airbnb.com or HomeAway.com. Do what Airbnb did when they started to growth hack - namely, they posted on Craigslist and got a lot of customers that way. Do via Airbnb what Airbnb did via Craigslist.
Prior to going online, I recommend defining your target audience. Are you selling to first time homebuyers, move up buyers, investors or flippers? Without knowing this, you don't have the right bait to catch the right fish. I also recommend joining a local real estate investment club...the MeetUp.com
What % of the real estate market use a search engine when they’re looking to buy to rent? Take a guess?
How does they search? Specifically what do they type in? And working backwards from there, where do you and your business fit in?