Our startup is looking for second-act career seekers to be our local representatives. As it is commission-based, we are looking for people able to invest a little bit of time.
If I were you, I'd try a mixture of Facebook (based on demographic features) and AdWords (based on search intent).
Additionally, you might accomplish a fair bit simply by networking with people in the right LinkedIn groups. If you can identify blogs with the right audience, then publishing an interview or advertorial might help raise awareness.
Curious what your brand is ...
