Are insurance companies typically hard to sell to? Who would I talk to in an insurance company's staff to explain what we do and how it can benefit them?
One very interesting company right now disrupting the insurance industry is Zenefits. They employ a small army of insurance brokers and if you haven't researched them, it's def worth a few minutes of your time. You'll appreciate their business model.
As for selling to insurance companies, I have a good friend (David Bodansky) who owns a boutique insurance brokerage and I've spent quite a bit of time in his office. I'm sure he and his staff would be open to the idea of helping sell a product they believed in, so perhaps your angle is to leverage the existing relationships that every insurance broker already developed?
I think it's safe to say all insurance brokers have relationships and memberships to AM Best, hopefully that helps...
Good luck!
-Gregg
