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Business Strategy: I have an idea for a business that has a philanthropic angle as its main appeal. Any tips on managing the fact the co will still be making a profit?
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Valerie Pugsley, Relationship Marketing Strategist / Mindset Coach answered:

Grace & Lace which appeared on Shark Tank & Tom's Shoes are just two examples of companies making a profit and donating.

People are first going to be attracted to the solution your product or services solves. The charity component would be a feature that would help them to decide for yours vs your competitor.

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