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Google Analytics: I bought an out-of-business competitor's domain, which still ranks in Google. What is the best way to use the domain?
LB
LB
Luis Betancourt, Trainner/Advisor/Speaker on Digital Marketing answered:

It depends, if all the organic traffic is going to the home page and your domain target the same topic, you woud probably transfer the ranking. If there are lots of pages ranking on the domain you bought, you would need to offer the same content on your site and redirect url by url!

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