A few red flags that you must keep an eye on are as follows:
1. How proactive will you be when it comes to adding negative keywords?
When you see these low-performing keywords, you need to be proactive and add negative keywords either at the ad group or campaign level. Below, you can see where the negative keywords tab is and the negative keywords that were added within this campaign. By adding negative keywords, you will drastically improve the quality of search terms coming in from your advertisements.

2. How much time will you take to understand my business?
As a business owner, entrepreneur or marketer, you need to make sure the PPC company is willing to spend the time learning your business and asking you the right questions. It should also be checking in with you on negative keywords.

3. How will you track conversions?
DNI is a dynamic phone number that swaps out after someone clicks on your advertisement and visits your site. If someone clicks on your advertisement and calls into your business, the PPC advertisement should get credit for this. Within your AdWords account, if you click on «Tools» and then “Conversions,” it will pull up several conversion tracking options. You can reach out to a developer well-versed in AdWords, and she should be able to tackle this for you within 30 minutes.
Select “Calls to a phone number on your website”. For ecommerce websites, your business should track the amount of revenue generated from the sale after someone clicks on the advertisement so you can measure the ROAS. Make sure to ask what platform the agency uses for call recording and reporting and whether it has development resources to place pixels for all of your tracking needs.

4. What is your online advertising niche?
Google Shopping is a different beast compared to PPC. You should also ask the PPC agency how much money it manages for its clients. If it manages over $1 million, it has some decent-sized businesses that trust it. If it is over $10 million, it either has one extremely large account or it likely has numerous businesses that trust it.

5. Will you have ownership of your AdWords account?
There are a lot of agencies that will create your account within their own AdWords account and not relinquish access if you try and take control of your own campaign or take your business elsewhere.

6. What is the fee structure?
Some agencies will take a percentage of advertising spend. Typical agency fees range from 10-20 percent, so keep that in mind when running the numbers. Some agencies will have minimum monthly requirements for their service offerings. If you have a small budget and still want the assistance of a professional, an audit would be a better option.
You can rest assured knowing your campaign was set up properly, you can run ads for a month or so and if you are seeing positive results, you can spend more money on advertising.

7. Do you have development and design expertise?
A solid landing page is an important factor for a successful PPC campaign. While there are great landing page sites like Unbounce and Instapage where a non-developer or designer can create a lander using a customized template, it is good having someone who can make the page look pretty along with someone who knows what needs to be placed where to achieve a good conversion rate percentage.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath