Question
We have just opened a coworking space and although we are getting good traffic to the website we are struggling converting paid members, both online and offline. Any tips from those who have started coworking spaces on how you signed up your first 10 or 20 members?
Answer
Co-working spaces are a dime-a-dozen these days. There's no shortage of co-working spaces. Without knowing exactly what sets yours apart from all the rest my only assumption is that the product your providing (co-working space) isn't good enough to convert. On the other hand the issue can be with your pricing as well, not only level but also contract duration etc. Try really hard to think about why a company should choose you as opposed to the numerous other alternatives.