I'm a starter on the online space, trying to promote some product, but I don't have enough money yet to run my campaigns. How do i get a really cheap advertising agency to promote my product?
I'd recommend doing it yourself using techniques commonly referred to as 'growth hacking'.
There are a lot of resources on the web to learn, but here is a very thorough and cheap intro: https://www.udemy.com/growth-hacking-masterclass-become-a-digital-marketing-ninja/learn/v4/overview (Sometimes it's only $15, but at the moment it's $30).
In summary, it involves using cheap or free tools and techniques to
1) Get visitors to your webpage (many different ways)
2) 'Activate' them (getting their email address and helping them take predefined actions with your product)
3) Retain them (getting them to be habitual users/customers)
If you'd like to discuss how to implement growth hacking in relation to your specific product, let me know,
The answer here is probably not to go for an agency.
Find a freelancer or consultant with the neccessary skills to work alongside you.
If you have a marketing plan, note down your name against any tasks you can do yourself and commit to completing them. Everything you can't do - find friends, family, interns or freelancers to help with.
If you haven't got a marketing plan, find a freelancer to help you create one as your first step.
You should take into consideration different approach in order to promote your product. Some will not require much effort other may require a little spending.
SEO: is something you should always take into consideration. It's a long term work but if you do it right it will pay off soon.
Blog: promote your product on a blog, give reviews and share all the information you can for the costumer. This goes ahead with SEO.
Adwords: if you have some money you can think in adwords but it's important to target the keywords that more adjust to your product and not try to use common keywords that adjust to the category (this are more expensive)
Social Media: by running a blog you should also think of your online presence in the social media. Create a facebook page, a twitter account, share your photos of the product on pinterest, etc.
Videos: make review of your product on video using Youtube, Vimeo or other platform.
Facebook ad and Twitter ad: both platform, as adwords, give you the possibility of spending few money and target your audience.
If you would like I can provide you with more detailed information and help you with your campaign. With could start with small initiative moving forwards.
If you want to get an agency to work with you for cheap, I'd use some social influence to help them understand the value exchange of working with you. Personal brand can go a long way when negotiating marketable value and developing relationships with other brand leaders. If you want to position your personal brand to appeal to an agency as a client, let's talk.