The origin of the startup rarely matters unless you make it a point / problem for yourself. Asking the correct questions does. If you ask simple yes/no questions from your prospective customers, you will always get misleading responses. E.g. if you ask me whether I value quality, I will say yes. However, there might be 1000 other things I value more than quality or that I would be willing to pay more for than quality. So even though I value quality, it doesn't mean I will pay for a product that provides me with that if it lacks the 1000 other things Im willing to pay for.