I have been a creative professional for 20+ years and am in the middle of pulling all of my content into a cohesive brand. I am trying to build a list of 5,000 people for a variety of reasons (sponsorships, pre-sales, etc.) What is the best way to develop my list?
There are so many ways to build an email list... Having spent the last 1.5 years working on my own blog (my list is now around 9,000), I've learned to always be experimenting with new list building tactics to see what works. Have a play with social media, find which channels your desired audience is on and go appeal to them. Make sure you're sharing quality content on a regular basis (not just for getting new subs, but so your subscribers have a reason to hand around after signing up). Finally, have a think about how you can rank for keywords in your topic to get a consistent source of free leads. This has worked really well for me 😀
In order to build a bigger fanbase start by creating some anticipation post on social media as well as your blog. You can even release parts of the e-book an an opt-in to email them when it's complete.
In the anticipation stage however, I would not recommend going with pay per click or Facebook advertising.
Also, share your project on LinkedIn and ask for feedback and suggestions from experts. This is another great way to generate buzz for your upcoming content.
Please let me know if you need any help as to how you can execute the following steps.
Short answer: social media. You need to be out there engaging with your audience, connecting with people, sharing content and answering questions. Once you get your blog together then use social to share your content, but don't ever stop engaging. That's the number one rule of building brand: engagement.