Question
I have been a creative professional for 20+ years and am in the middle of pulling all of my content into a cohesive brand. I am trying to build a list of 5,000 people for a variety of reasons (sponsorships, pre-sales, etc.) What is the best way to develop my list?
Answer
Short answer: social media. You need to be out there engaging with your audience, connecting with people, sharing content and answering questions. Once you get your blog together then use social to share your content, but don't ever stop engaging. That's the number one rule of building brand: engagement.
