the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Email Strategy: Will creating more email domains for different purposes help my deliverability?
LV
LV
Lee von Kraus, Unique Insights, Creative Solutions answered:

There are a couple possible reasons why your emails are being caught in filters:
1) The behavior towards your emails of most of your recipients is indicating to spam filters that it's spam. This could mean actively marking them as spam, or even just deleting them without reading them.
2) The text content is algorithmically associable with spam. This could mean you have a word or collection of words in your emails that is correlated with spam emails, or that you don't have certain words, like the person's name, in the email.

Regardless of which problem it is, creating a new domain will at best only temporarily get more emails through. You have to address the two possibilities by doing the following:

1A) Make sure you have an easily accessible 'unsubscribe' link in your emails, and that clicking on that link either directly unsubscribes them, or takes them to a very very simple interface to unsubscribe with.
1B) Make sure you aren't sending your emails too frequently, causing people to get annoyed to the extent of not bothering to click 'unsubscribe', and clicking 'mark as spam' instead.
1C) Make your email content actually be something that recipients want/are interested in. You want as many people as possible to actually be opening it instead of deleting it unread.

2A) Go through your email content and making sure you don't have too many words or phrases associated with spam. For instance, "As seen on", "Earn $", etc.
2B) Personalize your emails to the degree possible (if you have names, put the first name in the subject line).

Note: your IP address may have been marked as a spam source, so even if you do the corrections above, it may take time before they start un-marking you, so if possible, see if you can start sending from another IP address when you're ready to implement your changes.

best of luck,

Lee

Talk to Lee Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.