If you are asking, you should probably go with hybrid, which is what works for 99% of cases.
Hybrid offers not only easy cross-platform deployment but also much faster single-platform development and re-use of your existing developer team (or cheaper if outsourcing).
The most common reasons to lean towards hybrid is enhanced security or elaborate graphics (ie games).
Let me know if you want to chat more, I've already explained this a million times to clients.