I am developing a freelance platform in which startups can hire freelancers for their work against equity. What do you think about its future? Will it bring any change?
What's the business model for the freelancing platform?
Have you looked at http://equitydirectory.com/? They are a startup concierge matchmaking subscription service for founders looking to share equity or cash/equity splits with contributors.
Are you familiar with http://SlicingPie.com? I think a dynamic equity split system like Mike Moyer's "Grunt Fund" is a perfect match for a platform approach to startup collaboration.
I'm confident that you will have success if targeting the right demographic. Best way to position the platform is more so a way for those at the entry level stage in their career to be able to build a foundation, gain valuable experience that will land them future job opportunities, and potentially make some money down the road through equity offerings.
Best practice is identifying where to find that target market and positioning the message correctly. Feel free to schedule a consultation for step by step strategy that you can follow.