Question
I run a travel start up and want to drive traffic to my website. I need to have a marketing budget to present to my Investor and would like to know how I can measure this cost.
I have a few companies who have done these sort of campaigns before and would like to know how much this effort costed. To name a few: Triphobo, Tripoto, Tripigator, Travel Triangle.
Channels I plan to use are Facebook, Twitter, Instagram and Google SEO and SEM.
Thanks in advance
Answer
Very few brands will openly discuss how much they spend in advertising. This is a highly-sensitive data and a competitive advantage.
You can use industry averages for cost of acquisitions, however. If you use $1 per click and/or $15 per client acquisition, for example, you can do simple math to figure out what your marketing budget should be.
Measuring, improving, and showing ROI is a topic more complex than I want to get into on this forum.
If you'd like, we can schedule a call or schedule some training on this.
All the best,
-Shaun
