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Landing Pages: Are there any "organic search result" benefits to using a landing page services like LeadPages, KickoffLabs, Unbounce, or Instapage?
MC
MC
Marcus Cudd, I am owner and team lead of SearchworxX answered:

I actually think they create more problems for SEO rather than help. Because I have numerous elements being tested, generally the content is similar, and this creates duplicate content issues. Typically I use ROBOTs tags to hide my landing pages from search engines and prevent dupe content issues.

That being said, whatever it is you learn from your landing pages should be used on your website pages that ARE seen by search engines. Use them to improve your content and offers. This will improve your site performance overall and help your website SEO because of good metrics.

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