It's my opinion that establishing a clear personal brand position and strengthening it in the marketplace is an asset to your employer and yourself.

As long as it's not distracting you from delivering on your KPIs, and creating greater positive awareness of your relationship to the business and it's products - you're aiding he business.

Many companies can attribute the success of their traction, market positioning and inbound marketing due to the personal brand of its executives.

As their brand develops, they can become a powerful beacon and voice for the company.

It all comes down to execution, market perception, alignment and positioning.