There are more than 500 free and inexpensive marketing, communications, sales, e-comerce and CRM tools and a plethora of ways to reach the same goal; to increase awareness and, subsequently, sales. Pursue tools here: https://zapier.com/zapbook.

There are 21 tips in this "Guide to Maximizing Lead Generation" bit.ly/1i9XsNw.

As with ALL things marketing, be sure to narrow your target audience such that you know where and how customers prefer to engage. The latter ensures that you, for example, place ads and feature articles or that you are a guest contributor for waterfront and similar lifestyle living publications (These are just a few bootstrapping methods.).

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