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Isha Edwards Brand Marketing & Communications Consultant

Atlanta, Georgia

Isha Edwards is a brand marketing strategist and demand generation pro who, via EPiC Measures, LLC, makes a C.A.S.E. (credibility, awareness, sales and engagement) for individuals and organizations that major on being distinctly different. Digital marketing and communications expertise, coupled with business management acumen, enables Isha to measure twice and cut once; to align marketing strategy with business objectives and to build brand value for increased sales.

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Isha Edwards

Atlanta, Georgia

Isha Edwards is a brand marketing strategist and demand generation pro who, via EPiC Measures, LLC, makes a C.A.S.E. (credibility, awareness, sales and engagement) for individuals and organizations that major on being distinctly different. Digital marketing and communications expertise, coupled with business management acumen, enables Isha to measure twice and cut once; to align marketing strategy with business objectives and to build brand value for increased sales.

$2.00/min

Isha donates to DonorsChoose.org ($0.00)

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Startups Marketing Communications Marketing Strategy Tech startups and entrepreneurship Digital Marketing Strategy Brand Management Entrepreneurship Education Global Business Development UX Strategy Promotional Copy

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Entrepreneurship | Startups | Business Management

If you're new to business, entrepreneurship or you're a tech startup up, you'll want to download this free tool: http://bit.ly/EPiCTools then schedule a 30-minute consultation.

I have 21 years of combined classroom experience teaching business, marketing, communications and branding topics. In addition to launching my business in 2001, and consulting individuals and organizations, I teach and speak on business development and marketing-related topics. My experience instructing, teaching and coaching was acquired via the U.S. Small Business Administration, Georgia Center for Nonprofit, University of Georgia (Gwinnett campus) Small Business Development Center, Clayton State University Continuing Education Center, the Branson School for Entrepreneurship, West Liberty University's Emerging Minority Business Leaders program, University of Southern California Marshall Consulting Program, Emory University Continuing Education and General Assembly (Atlanta).

My passion includes intraneurship and entrepreneurial leadership and using media and marketing to do the most good for the most people. When not working on expansion initiatives for my company in the U.S., South Africa, and the Caribbean, I provide my clients with a brand-driven, comprehensive approach to establishing, operating, and growing a business. My areas of expertise are: marketing (branding, strategy, social media, content marketing, marketing analytics), communications (business, writing, editing, proofreading) and management. My entrepreneurial accomplishments have been highlighted in a number of publications including Chicago's 360° of Entertainment Heat, New York based, The Industry Cosign, Pink Ladders, The Chic Entrepreneur, American Express’ OPEN Forum ®, Inc.com, Investor’s Business Daily, All Biz Answers, BrandMakerNews, UpStart Smart, Fan Bridge and Black Enterprise magazine. I have even been quoted in publications like The Atlanta Journal-Constitution (Lifestyle) and USA Today (Business Travel).

I obtained a degree in Business Management from the University of Illinois at Chicago. My teaching certificate in business education was obtained from Clark-Altanta University. I hold a Branding and Integrated Marketing and a Strategic Marketing executive education certificate from the University of Southern California Marshall School of Business. I have 23 years of business experience working with corporate and nonprofit organizations as well as media and entertainment outfits in the U.S. London, Ontario, Cape Town, Johannesburg and Port of Spain.

Listen to my Pro Business Channel radio interview about entrepreneurship here: http://bit.ly/1GvImHz

Product & Personal Branding | Brand Management

My career began in entertainment branding where I worked to develop and promote recording artists, new music and branded products. Later, I managed nonprofit brand extensions for Grammy award-winning artists (I'll tell you who when we chat) and also taught branding and marketing workshops for entertainment professionals. I've since taught personal branding for Clayton State University, General Assembly (Atlanta), SEAC (Atlanta), Georgia Center for Nonprofits and the Black Doctoral Network Conference, among other entities. I currently serve as a mentor network advisor for New York University's Career Development Center. I actively coach young adults and adult professionals on increasing their "net worth," or value through personal branding. Focusing on developing essential skills and experience will help ensure success.

In September 2015, I facilitated a workshop titled, "How to Build an Entertainment Brand" at SEA Expo in South Africa. Watch the event recap here: http://bit.ly/SEAExpoIE

Other initiatives I have launched and managed include branded events in partnership with the Microsoft Store, The Coca-Cola Company and Emory University Goizueta Business School, for example.

Experience across 12 industries, including entertainment, nonprofit, professional services, government, media and, more recently, STEAM, gives me insight and perspective that will help you create distinctly different, valuable and salable brands.

Ideate: Get CLARITY on Ways to Profit!

Get "clarity" on ways to market to profit. Schedule 30 to 60 minutes to chat with an idea catalyst today.

Topics you can receive clarity on include, but are not limited to, business development, marketing/sales strategy, branding, digital marketing (social media, email marketing, content marketing, etc.), strategic alliances, event promotions, product development, positioning and promotion for startups, SaaS, retail sales, CPG and even professional services.

Content Marketing | Marketing Communications

#WriteRght Garner media coverage and publicity. Create a communications strategy that leads to credibility, awareness, engagement AND sales!

Links to popular articles I've written may be viewed here:

www.go.co/blog/?s=isha+edwards
www.thelosangelespost.org/?s=isha+edwards&x=0&y=0

I am an avid writer whose work has been featured in more than 20 business and entertainment publications in Atlanta, Chicago, Los Angeles, New York, London, Ontario and Bogota. In addition to writing for publications (AP and APA style), I edit technical reports and books for marketing academics. I also create and edit website content, marketing collateral, articles and business correspondence.

In addition to garnering formal training in business writing, I have been a freelance writer since 2005. In 2009, I created the curriculum for and taught "Business Writing for Professionals" at Clayton State University until the program ended in 2014.

My many media mentions, and a branded website, makes me the #1 "isha edwards" listed on Google!

Let's chat about ways to get your product noticed so that you can garner sales. We can discuss tactics that compel, versus coerce, people to communicate with you.

Marketing Strategy & Business Development

I am a brand marketing consultant for and owner of EPiC Measures LLC, a marketing consultancy based in Atlanta. My primary role involves developing brand-driven marketing initiatives, which align with a company or individual’s core values. In addition to providing marketing consulting for individuals and entities, I teach business and marketing communications principles to industry professionals.

I earned a degree in Business Management from the University of Illinois at Chicago. Through executive education studies, I earned a Branding and Integrated Marketing and Strategic Marketing certificates from the University of Southern California Marshall School of Business. I have 24 years of combined experience working with corporate and nonprofit organizations as well as media and entertainment outfits in the U.S. London, Ontario, Cape Town, Johannesburg and Port of Spain.

Sometimes business owners just want to talk things through with someone who gets it. And now you can! I am a business marketing counselor and idea catalyst who is available to "ideate," i.e., discuss the intricacies of marketing, communications and branding for increased business development or sales. This is especially useful for product development, positioning, awareness/promotions and engagement initiatives. Not a problem if you own a SaaS or are in transportation, retail sales, CPG or professional services. Those in STEAM are also welcome to call and get clarity! I'm always sharing tips on how on to strategize, which is what yields results that are unique to a product or a personal/corporate brand. Here's an example: http://bit.ly/1LeLkV0

Schedule a time to chat with me today or, skip the DIY and email service@epicmeasures.com to request marketing or business consulting for your brand or business.

Member since December 2015