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MenuAre there any best practices for estimating web traffic based on an estimated user base?
I'm building an online marketplace, and I'm trying to estimate server costs. I have an idea of how many users I want and by when, but I have no idea how much traffic that will entail.
Answers
I personally have had success with the Google Keyword Finder. This is part of the Google Adwords program for estimating keyword traffic and since Google has statistics on everyone's surfing and search habits, this is your best bet.
My advice to you is that before you try estimating server traffic for your marketplace, select 5 to 10 short and long tail keywords that you want to target and then use Google's Keyword Finder to look at the search traffic.
I hope this helps.
Bruce
One of the machines where I host client sites has been receiving 250,000+ uniques/hour every day for months.
Monthly lease on this machine is <$200 USD/month.
It's more how well your LAMP Stack is tuned, rather than your hardware.
LAMP Stack - Linux + Apache + MariaDB (working MySQL) + PHP + Openssl + CMS (like WordPress) + theme + plugins.
Well tuned + cheap hardware performs far better than poorly tuned hardware with unnecessary bolt ons - CDNs + NGINX + Varnish + Load Balancers (to name a few).
Hire a competent site designer (someone who understands end-to-end site design + LAMP tuning) + likely you're server hardware will be run of the mill.
I personally use OVH for my provisioning. They provide hardware + terminal server interface (for crash recovery) + nothing else. No OS. Nothing else.
A good site designer can turn OVH raw hardware into blazing fast sites.
Here is some step, by following these steps u can easily measure the website traffic.
Step 1:
Sign up for a website traffic-measuring service. Google Analytics is a popular free service that tracks and measures a website's performance in traffic.
Step 2:
Add the service's tracking code to your webpages. Your traffic-measuring service may provide code for you to copy and paste into the code of your webpages.
Log in to your account if necessary. Follow the service's instructions to find your tracking code, which may be located through your account profile.
If you used a template to build your site, you may only need to paste the tracking code 1 time into the template's file to apply the code to all your webpages.
Try adding the code right before the closing "head" tag, marked by a slash (/) before the word "head." You may need to add the code just before the closing "body" tag of a web page's HTML code instead.
Check that you added all of the tracking code correctly to your webpage(s).
Step 3:
Look at a report(s) for your website's traffic. The report(s) may be known as website metrics report(s). You may need to wait a day or so for the code to gather data for the report(s) from tracking those who visit your site and their associated information and activity on your site.
Log into your tracking service's account if necessary. Access your report(s) as directed by the service website.
Examine the statistics that your report(s) measure. These may include the number of unique visitors you have had, what links your site's visitors clicked on, and what page they landed on from a search engine.
Step 4:
Use a website traffic counter as an alternative. A website traffic-measuring site such as StatCounter may offer a counter for people to display on their sites.
Register for an account at the counter's website if necessary.
Copy and paste code for the counter in the website's code.
If offered, choose which statistic to display in your counter. Examples could be the number of times the counter's webpage is viewed (page load or page views) or how many unique visitors your site is receiving.
Customize your counter if applicable. You may be able to choose how many digits your counter can show, what color or font the counter is displayed in, etc.
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Related Questions
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When creating a marketplace, does it make more sense to focus on stimulating demand first or supply?
Focus on the more difficult side of the marketplace. For instance, if you think it'll be easier to get suppliers, then focus first on getting buyers - always be working on your toughest problem (aka your biggest risk). You'll find some great blogging on Marketplace and Platform topics here http://platformed.info (read the ebook too!)CM
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What is the best pricing (business model) to apply to a marketplace?
I like to separate your question into 2 sub-questions: #1 How do we determine which side to charge? #2 How much is the right amount to charge? On #1, my answer is that you can charge the side(s) for whom you add the most value. In your examples, Uber really solves a big problem for drivers, it's that they sit idle for a good part of the day, so are willing to pay a lot for new leads. (their alternative is no work) Consumers are charged more for the convenience of a private car but they are probably not so much willing to pay more for a taxi, even if they can hail one from their phones. For AirBnB, it's a mix, it's a way for landlords to monetize idle capacity which they are willing to pay for, but it's also a way for a renter to pay less than they would normally pay for a hotel. On #2 (how much), I like to triangulate a number of factors: - What's the maximum amount I can charge one side, while still being a good deal for them. - How much do I need to charge so that I can become profitable? (the economics are quite different if you charge 3% vs. 12%) - What are comparable services charging for substitutes/competitive offerings? I will just add that there is no formulaic way to determine pricing strategies (curated vs. open), and it's a lot more about what's the comparable and what the value delivered is. That's how I approached the question while deciding the business model at ProBueno.com (my startup)MR
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How to solve a chicken and egg problems for a marketplace like Uber? What is the best way to acquire demand side?
The best way to solve chicken and egg problems for marketplaces is to prove market need on each side independently first with a low-cost MVP-type test. Once you've proven the market on both sides with metrics it is much easier to leg in supply and demand with a strategic or enough funding to match a market on a local or niche level to ensure liquidity. For a deeper analysis, here is a post on medium that I wrote... http://bit.ly/1k2vYbY Also, feel free to schedule a call with me if you'd like to dig deeper.DK
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How are online marketplaces valued?
Online marketplaces are typically valued by revenue, community engagement and potential. What is the company's current growth, what is the rate of growth, what is the market share potential, how it is the market, and what are the opportunities that the company affords. These all play a part in valuation. What is the reach? How many subscribers, users, etc all play a partMT
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Broad niche or Targeted niche which way to go?
I always suggest going "uncomfortably narrow" initially so that you can really dial in the user experience and build liquidity first. Going broad will be tougher as there's too much noise to signal. Also, it's best to fake the supply side initially of you can to improve the buyers side first, then figure out supply & quality afterwards if customers are buying and you've proven out a demand strategy that will work.DM
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