Yes, I think in general you should think about "government," "professional society" and "industry" regulations or standards. For instance, take an MRI scan. The government, i.e., CMS, will approve an MRI for payment, a professional society such as the American College of Radiology may need to be the entity to develop what the definition of delivering an MRI is, and an industry entity may define specific parameters around what the technical pieces are for an MRI. The takehome message is you should keep this framework of government, professional society and industry in mind when communicating messages around healthcare. Each may have a different take on the service/product.