There are various channels that you can add to digital marketing mix.
1. Product
Organisations will not invest in a product or service that does not meet their requirements. Individuals can be swayed by product design and add-ons in a way that the decision makers in organisations will not be.

2. Emails
Email marketing is a hugely important tool for B2B Marketers.

3. Place
Regardless of your client type, it is always essential to provide the right product, at the right place and at the optimal time. Marketing your product in a location where you client is not present is a waste of time and money. Focus your marketing strategy on targeting your clients in the optimal buying environment.

4. People
When it comes to selling a consumer, good marketers do not generally need to concern themselves with salespeople. B2B marketers, however, need to provide evidence as to why their offering is the perfect fit.

5. Process
With the added “people” element in the B2B marketing mix, the buying process becomes a key selling point of your offering. The B2B marketing mix places a great deal of emphasis on actively building trust in your audience.

6. Physical Evidence
B2C marketers have the luxury of only needing to entice and convince the individual, deciding that likely only affects them, whereas B2B marketers must persuade a company of people with specific needs and decision makers. With the rise of inbound marketing in recent years power has shifted to the consumer. As such, the B2B marketing mix cannot succeed if marketers do not put themselves in their client’s shoes and offer them the “perfect-fit” solution. Decisions in the field of business buying are made based on certain numerical and functional needs. When building your B2B marketing mix ensure you tailor all the key elements to suit your unique client needs for the best outcome.
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