In marketing all starts with your target group: who exactly are then (no, South Asian 20-35 is not enough), where do they eat, where do they gather, what is the preferred sport or activity, what are their fears and hopes, ...
How is your product helping your target group, why using you instead of your competitors?

Based on this, you can come up with ideas.

Many startups didn't spend enough time on the above definition and get stuck from the marketing point of view. I'm happy to spend some time with you to put all you have in your head concerning target group on paper and test some growth hacks idea.

Talk to you soon :)
Serena