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Marketing Strategy: Should I pitch an idea for a joint marketing campaign to the marketing director or the advertising agency of a big brand?
RK
RK
Rick Kuwahara answered:

Who do you have the better relationship with? If you know the marketing director, then by all means go for it directly.

If you go through the agency, just make sure they have buy in and will be a champion of the idea. If not, then they may not be able to push it through anyway.

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