Question
I am working with a client who has a large health and wellness company. I'm in charge of the marketing strategy, which includes lots of potential landing pages, individual product and services promotions, and other sales events that might require SEO keyword-rankings along with other marketing strategies, etc.
I could just have our web development agency develop the site in wordpress (using their preferred themes and skins) without thinking about SEO issues up front, but I do not want to do that. I want to make sure that we have a strong platform for organic search into the future... not only for the website itself, but also have the capability to organically rank individual landing pages for various promotions and specials...
I would like for someone to help us navigate this as we build the foundation. I distinctly feel like there are some blindspots I'm not aware of and I also feel that I'm not sure what questions really need to be asked in order to build the overall integrated marketing strategy that takes into account organic searches.
All help is appreciated. I am interested in calling someone in early February, so this is a good way to introduce me to your solutions.
Answer
I am nowhere near a SEO Expert but I have worked very closely with one and I can tell you for sure SEO doesn't mean what it use to 4-5 years ago.
Please check this article - http://entm.ag/1O5dTax
You need to stop thinking SEO and start thinking much broader and out of the box. Like Humberto very well said here "Think of it as an ecosystem".
Think about Social Media Optimization (SMO), Conversion Rate Optimization (CRO) and so on.
It's not about how many pages of content you create for google to index. People don't have time to read so Instead you should think about how little but high quality content you create that users love to read and share. It could be a Video or Infographics.
You can schedule a free 30 mins call and I can give you some insights about SMO and CRO which will help you create quality landing pages. As far as my background you can check my profile, in nutshell we recently released a CRO Landing Page Template, so please check it out http://bit.ly/1PlzZSr
