Question
I am working with a client who has a large health and wellness company. I'm in charge of the marketing strategy, which includes lots of potential landing pages, individual product and services promotions, and other sales events that might require SEO keyword-rankings along with other marketing strategies, etc.
I could just have our web development agency develop the site in wordpress (using their preferred themes and skins) without thinking about SEO issues up front, but I do not want to do that. I want to make sure that we have a strong platform for organic search into the future... not only for the website itself, but also have the capability to organically rank individual landing pages for various promotions and specials...
I would like for someone to help us navigate this as we build the foundation. I distinctly feel like there are some blindspots I'm not aware of and I also feel that I'm not sure what questions really need to be asked in order to build the overall integrated marketing strategy that takes into account organic searches.
All help is appreciated. I am interested in calling someone in early February, so this is a good way to introduce me to your solutions.
Answer
If you're developing a website, this is the time to get an SEO involved. In fact, the process should largely be driven from their keyword and audience research. Have the SEO team put together the navigation structure so you know exactly how the site will lay out. It's also a good idea to get the content developed for each page before you even begin with the site wire frames and design. The content needs will determine much about how the design works.
You'll want the SEO team to review all wire frames and comps just to provide their input to make sure all necessary elements are in place. Finally, they should also review the code to make sure the site is search and mobile friendly.