I am looking for advice and suggestions on naming an auction marketplace.

If you're prepared to hire a professional, then I'd be happy to help locate or create a brand name for your service.

However, it seems presumptuous to pick a title for a book I have neither written nor read. Since I don't know your project or your audience, should I really be urging you to live with some brand identity for the next decade – a name I'd just be pulling out of thin air during 20 seconds of thought?

I take naming seriously. Seriously enough to want to familiarize myself with the project being named. That should be the bare minimum, right?

Brainstorming, research, consultation, and procurement usually span at least a couple of weeks. Here at Clarity.fm, I find that phone calls are too short for such a task.

But a Clarity.fm call can be useful. I find 15 minutes is usually enough time to offer feedback on a caller's own name ideas, suggest new directions for brainstorming, give advice on purchasing the domain, etc. If I can help, let me know.

You can start with sites like brandbucket, logopond, flippa etc for some inspiration.

It's going to be either very expensive or nearly impossible to find one word domain. So your best bet it to try two word names.

I might be able to help you come up with a name. Drop me message and we can do a quick 15-30 mins free call to do some brain storming together.

I'm happy to share my naming process with you if you reach out. You'll want to look at factors like:

.com availability
pronunciation
spelling
SEO
USPTO existing registrations

http://viable.af is a great tool on mobile for vetting name ideas.