In common law countries (U.S., Canada, UK, and a few others), you will have limited protection to your unregistered trademark. The protection will be limited to the geographical area where your trademark has become known by a sufficient number of people who have come to associate your trademark with your products and services. You will have no protection outside of that geographical area, and anyone can legally rip your brand off.

Most countries in the world provide NO protection to unregistered trademarks, so unless you have filed a trademark application in those countries, your brand is unprotected.

Check out the cartoon we published on this topic at http://trademarkfactory.ca/cartoon/unregistered_vs_registered_trademarks

And feel free to schedule a call if you have further questions.

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Andrei Mincov
Founder and CEO of Trademark Factory® (http://trademarkfactory.com), the only firm in the world where licensed lawyers and trademark agents help entrepreneurs and businesses from around the world trademark their brands with a free comprehensive trademark search, for a single all-inclusive flat fee, with a 100% money-back guarantee.