Question
2 years in business w/ $2M+ in total sales. All online sales. 90%+ gross margins, 10,000 + unique customers,... BUT what specifically are investors most concerned with? Looking to raise $1M at a $10M post.
Answer
Team is more important than the startup itself. Investors prefer invest in the Jockey over the Horse. There may be n number of reasons for not getting through the funding rounds. If your startup is able to provide 10x return I can invest straight away. However, I will look at the team first and foremost and then I will look at the management skills and then I will come to other metrics like traction and scalability.
