Question
Looking to learn about how to target individual people with relevant ads based upon email addresses. I have a list of email addresses of roughly 1000 people from a specific list of companies in the US. I curated the list through scraping public websites (ie they did not opt into anything).
It looks like I could target them with Google Customer Match or Facebooks tool. However, not sure if it violates terms since they didnt opt into anything.
I also see that I might be able to target to specific people using tools like LiveIntent, LiveRamp, or Datalogix.
Looking to chat with someone to see how I could use these tools, and what the execution looks like...ie pay per email address or if I need to sign up with a platform.
Answer
scrapped emails are waste of time and n solicited emails/Spamming is illegal , plus it doesn't convert well .. Better try collecting leads using ethical methods ..
