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Startups: I'm looking to bring my part time remote developer in house full time. How do I motivate and incentivize him without giving away equity?
SN
SN
Shaun Nestor, Content Marketing Advisor & Agency Consultant answered:

It is time for a very frank conversation with your developer.

Explain what you just outlined, that you and your partner are not interested in giving up equity in the company. Explain that you are open to exploring other incentive programs with him.

Unless there was an understanding earlier that your developer would be gifted equity, you have no obligation to provide such.

On the other hand, consider the worst-case scenario: what if he opts to walk away. What are you prepared to do and how will your company adjust?

I'm happy to discuss further. I've helped a number of small businesses and startups tackle difficult questions.
-Shaun

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