The fundamentals are to not mistake online for being any different than offline, and to know your numbers!

Online is simply another medium or group of media, just like television, direct mail, and leaflets dropped from airplanes. Always keep this mind. The moment that you start thinking online is somehow special or different or easier, you've started down the path of error.

Now to numbers. In a car or truck, you only have two systems and therefore two potential problem sources to track: electrical and mechanical. It's not going to be anything else.

In an online business (and remember, it's the same as offline), you only have two systems: traffic and conversion.

That's all it's going to be. How do you get people TO where you want them to go...your web page, your sales letter, your VSL, your squeeze page...and how do you get them to DO what you want...buy, opt-in, complete the survey, etc.

Get your measures in place to track the performance these systems. Learn how to quickly diagnose which side the problem is on so you can optimize. If you want a rapid education in how to do so, book a call with me.