Question
I'm curious as many companies (Slack, Spotify, Evernote etc.) have the same company name as their app name. We're a single product company right now, however that might change in the medium-long term.
Is it 'standard practice' for the company and app name to be the same?
Answer
Since you're considering a diversified product line in the mid-term future, the first question to ask is how you'd ideally brand those other offerings.
Under your current brand name? Or should their identity be separate and more distinct?
Your decision depends on those future offerings. What's best for them? There is no general rule about what a company should do. Look to your other products / projects / services.
Happy to give specific recommendations if you'd like to set up a call and share specific information.
