I don't think allowing a trial period on your services cheapens the brand at all.

The advice you're referring to about discounts is more along the lines of a BWM car listed for $75,000 but always available for $35,000 with discounts, rebates, coupons, and specials.

Ever notice how some brands are *always* on sale? And if you happen to miss a sale, they will gladly refund the difference if you contact them.

That cheapens the brand.

A trial period does not and is an excellent source of customers.

For more detail, read Neil Patel's experience with pricing, discounts, and trials for QuickSprout:

- https://www.quicksprout.com/2013/06/27/what-converts-better-free-trial-versus-money-back-guarantee/
- https://www.quicksprout.com/2013/05/23/the-power-of-the-nudge-how-to-convert-visitors-into-customers/
- https://www.quicksprout.com/2013/09/09/7-simple-ab-tests-that-can-increase-conversions-by-10-or-more/
- http://www.quicksprout.com/2012/05/17/which-of-these-3-case-studies-will-grow-your-sales/

I'd be happy to talk more if you need a more detailed answer.

All the best,
-Shaun