When it comes to attracting journalists to write about your site, refer to my answer on how to pitch those writers (https://clarity.fm/questions/3225/how-do-you-attract-press-to-write-articles-about-the-launch-of-your-product)

Large traffic numbers don't necessarily mean revenue; if that were true, small niche sites would not generate revenue.

Your revenue opportunity lies in the eye of the visitor - do they see value in your proposition? If you have more traffic, you can be less strategic and less calculated, because the law of numbers is more forgiving than if you were working with a smaller audience.

But focus on solving the need for your masses and you'll generate the revenue.