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I have built a site and am convinced that it can get huge numbers and traffic based on the value proposition. I think journalists will write about it and people will want to check it out. It is free to use. The plan is to get the number( if my confidence is not unjustified & not just a pipe dream) and then decide on the best way to monetize it based on where users find value and how they use it. We obviously have ideas about the various ways it could be monetized. Is it being daft not to have this plan set in stone from the outset? Is it naive to believe numbers can always be turned into revenue, (ie value can always be monetized). Costs of running the site are fairly low (other than hosting, support etc)

Business Strategy

Traffic Monetization

Traffic Generation

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Fawaz Arif answered

necessarily no. there may be a high chance of window shopping. well, u may turn this traffic into revenue generation by getting advertisements on your webportal

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