Thanks alot for all the advice. Juggaar, being a generic term for its niche itself, has the advantage of being a blog that can target a huge market in South Asia and related diaspora. However, inherently, those interested in juggaar culture don't usually pay for information products or any thing that can come under DIY for that matter; it is a spirit of the niche itself, the reason the blog is popular in the first place.

I am thinking of online products that are not merely information products / ebooks... my niche is likely not going to pay for it. Hence my question of how to getting it around and turning it into something that either actually converts sales or snowballs users (or user generated content / activity / interaction) if it has to be just information.