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Marketing Strategy: We are redoing our marketing budget and are wondering if the Yellow Pages are still an essential part of a marketing strategy for a small hotel?
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Michael Metcalfe | Hoteliyo, Hotel Advisor @ Hoteliyo answered:

No. No. No. The only, highly rare scenario in which you'd bother with this is if you have a current stable and verifiable base of bookings flowing from Yellow Pages, fueled likely by a generation target marketing strategy in line with the product and service offering at your hotel. So in short... no, no, no.

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