My question is, why don't you spend the majority (if not all) of your marketing budget where your consumers eyeballs are? Right now, people are on their smartphones 95% of the day. Get your business online and on Social ASAP and stop waisting money on print. UNLESS your demographic are 60+ (they can still be reached on the older mediums). But get on social and do it right. Start off with a good VBM (Value Based Marketing), directly target your audience on FB, build awesome content, get a budget, and kick off. I recommend Instagram being another social medium to jump into. they're user base is growing exponentially.