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Marketing Strategy: We are redoing our marketing budget and are wondering if the Yellow Pages are still an essential part of a marketing strategy for a small hotel?
CL
CL
Chris Larmore, GBA, CRM, CIC, CISC, PHR, Business development, sales, and marketing guru answered:

no, its low ROI. Check out YEXT for the price they cross list your brand all over in a big way. Big time saver.

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