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Marketing Strategy: We are redoing our marketing budget and are wondering if the Yellow Pages are still an essential part of a marketing strategy for a small hotel?
JJ
JJ
John J. Wall, 18 yrs mktg exp @ 6 startups. Growth from $0-40M answered:

Use a dedicated phone line for the yellow pages ad and then you can see the volume to know if it pulls any traffic or not.

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