I would recommend looking into case studies (some were just recently published) into Walmart, Target, and Amazon.

Walmart did not act quickly in the ecommerce game, they believed Amazon would be a flash in the pan. Target was faster to respond, but still sluggish.

Any company, regardless of size, must understand that consumers are now *expecting* an online and mobile experience. A CEO must prioritize this.

1) Mobile-optimized online storefronts
2) Transparent shipping/taxes/fees (no surprise upcharges. Ever)
3) Dead simple return policies
4) Customer service that beats physical stores
5) On-site optimization for higher search engine results
6) On-site searching for customers to quickly find what they want

Those sound simple, but they are overlooked time and time again.

A CEO needs to take their online storefront seriously if they want any chance of standing out.

I've consulted and built a number of successful online businesses. I'm happy to help more, if you want to book a call.

All the best,
-Shaun Nestor