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Question

I am Founder CEO of a travel startup that is about to launch our product on January 15th. I am wondering what strategy I can use in order to get Press to write articles about our launch. To give you a perspective on launch, we will be doing an early bird campaign between Dec 15th - Jan 15th where people can buy our membership products at discounted prices. We have an awesome SM campaign happening on twitter and FB right now wherein a large number of bloggers and travel agents involved as partners with us. Between now and launch, we will have 3000 impression on twitter and 1500 impression on FB about our company. Given all these accomplishments, I want to know how to attract Press to write articles about us.

Answer

Dave Yankowiak answered

In addition to what everyone else has already shared, make sure you sign up to receive daily HARO emails (http://www.helpareporter.com/) which contain requests from press nationwide who are looking for specific stories, experts, etc. You never know, someone might be putting together a major piece that is relevant to the product you are about to launch.