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Question

I am Founder CEO of a travel startup that is about to launch our product on January 15th. I am wondering what strategy I can use in order to get Press to write articles about our launch. To give you a perspective on launch, we will be doing an early bird campaign between Dec 15th - Jan 15th where people can buy our membership products at discounted prices. We have an awesome SM campaign happening on twitter and FB right now wherein a large number of bloggers and travel agents involved as partners with us. Between now and launch, we will have 3000 impression on twitter and 1500 impression on FB about our company. Given all these accomplishments, I want to know how to attract Press to write articles about us.

Answer

Mark Taylor answered

Simple. Find press that talk about companies like yours and approach with a press release that grabs their attention. In other words, a press release that is written like a news article. Followup by email or phone within a week. Press want good story ideas that will result in captivating stories for their audience.