I collect purchase and claims data for tires and auto repairs across all 50 states and parts of Canada. Includes auto and auto aftermarket and online purchases. Do I have data assets that can be converted to useful information for those in and outside of my industry?
I have been helping clients design, build, and deploy data platforms for many years. Initially on premise, but now in the cloud. This is a really good question. My immediate thought is, yes, there is value in this data. The more difficult one to answer is where and how? The obviously answer is monetisation i.e. what would people or organisations be willing to pay for this data. More importantly, is this my data (vs. customer data) to sell? The data may also represent your intellectual property or be your "secret sauce" so you might not necessarily want to sell it. It is then worth asking questions like "what would the impact on my organisation be if I did not have this data?" or "what would the impact on my organisation be if my competitors had this data?". Hopefully this has given you some ideas. Feel free to book in a call if you have any questions or would like to delve into the detail.
Not sure how you're collecting, aggregating your data; however, in general sense, there is value re: not only data collection, but also the storage and analysis.
Some data areas which we specialize, relevant to consumer, commercial, defense vehicles include condition-based maintenance and predictive health management.
If I understood it correctly, you certainly have collected some useful data that can be valuable.
Organizations like Kelly Blue Book, J.D. Power and Associates and Consumer Reports are possible buyers.
Another thing that comes to mind is creating a consumer website where prospective car buyers can research which make and model are better from the cost of ownership perspective.
Same applies to people looking to buy new tires. Moneyball for tires?
