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MenuIs Clarity a Marketplace or a Platform or Both, and why?
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Hello I am Veerendra Kooshna from Mauritius and has been writing articles on Facebook for some years now. My writing passion is appreciated by those who read my posts.
Now, what is Clarity really about? As its name points out, it aims to clarify any doubts you may have on a subject. It's a platform where experts in various subject areas meet those with questions to answer them. With its wide variety of experts, you can expect someone to answer you and clear your doubts. It's more about giving than taking; this is what makes it beautiful. This is also a means for experts to get to know people with questions and select the most serious ones for further discussion.
This is where it becomes a marketplace. Experts would be more inclined to go deeper into the subject matter only when they believe you are serious. In today's world, time is a really precious commodity and we need to respect each other's time tables. Experts shall find time to help those serious seekers and charge for that. This is quite normal; investing time and knowledge deserves to be remunerated. In this win-win formula, the seeker is given due attention and advice for the betterment of his or her venture.
I really hope this has helped you. By the way, am an adviser in presenting more investor-friendly business plans and an exam coach by experience. You may contact me for more information. Thank you.
It's a 2-sided marketplace. Experts (supply) and answer-seekers (demand).
Platforms are a type of technology which other people can build services or products upon. (Eg: Salesforce)
All marketplaces are platforms. Hence, Clarity is a marketplace and a platform.
A platform can be defined as a place of interaction where users with freedom of decision making power interact with each other, and the platform owner defines the rules of conduct and governance.
On the flip side, not all platforms need to have marketplaces operating on it. As an example, Microsoft developed its Windows operating system for 2 decades as a platform without a marketplace. It was a platform because app developers created many software applications for Windows OS users to install and use. It wasn't a marketplace because Microsoft didn't operate any kind of a medium for app developers and users to meet and transact with each other.
Compared to Windows OS, Apple's iOS is a platform with a marketplace built on top: app developers and OS users meet on App Store to interact and transact.
Related Questions
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What is the best pricing (business model) to apply to a marketplace?
I like to separate your question into 2 sub-questions: #1 How do we determine which side to charge? #2 How much is the right amount to charge? On #1, my answer is that you can charge the side(s) for whom you add the most value. In your examples, Uber really solves a big problem for drivers, it's that they sit idle for a good part of the day, so are willing to pay a lot for new leads. (their alternative is no work) Consumers are charged more for the convenience of a private car but they are probably not so much willing to pay more for a taxi, even if they can hail one from their phones. For AirBnB, it's a mix, it's a way for landlords to monetize idle capacity which they are willing to pay for, but it's also a way for a renter to pay less than they would normally pay for a hotel. On #2 (how much), I like to triangulate a number of factors: - What's the maximum amount I can charge one side, while still being a good deal for them. - How much do I need to charge so that I can become profitable? (the economics are quite different if you charge 3% vs. 12%) - What are comparable services charging for substitutes/competitive offerings? I will just add that there is no formulaic way to determine pricing strategies (curated vs. open), and it's a lot more about what's the comparable and what the value delivered is. That's how I approached the question while deciding the business model at ProBueno.com (my startup)MR
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Holding funds in a 2-sided marketplace?
Check out https://www.balancedpayments.com/ They are made for marketplaces. Airbnb CEO among others invested in them and they have some of the best pricing/payout fees. Also some good info on http://www.collaborativeconsumption.com/2013/10/08/online-marketplaces-are-hard/ One of Balanced Payments co-founders is writing this blog series on marketplaces.MA
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When creating a marketplace, does it make more sense to focus on stimulating demand first or supply?
Focus on the more difficult side of the marketplace. For instance, if you think it'll be easier to get suppliers, then focus first on getting buyers - always be working on your toughest problem (aka your biggest risk). You'll find some great blogging on Marketplace and Platform topics here http://platformed.info (read the ebook too!)CM
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What support software do most marketplace startups use? Is it custom, or a SaaS product like Zendesk, Desk.com or Uservoice
Your support software should cater to your needs, depending on how your business operates. Fiver uses Vanilla forum and Zendesk. Thumbtack uses Zendesk. Not sure about AirBNB, their help center seems to be custom. Depending on how well funded your are, I would recommend starting with a free plan with one of the help desk SaaS products, or even using open source ticketing platform. Then, as your needs grow and you need integration with your marketplace, there's no reason you can't scale and migrate.VN
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What's the average CAC value or range for a Marketplace client?
I think you're looking at this the wrong way. Your customer acquisition cost is not something you should benchmark against other businesses. Without knowing more, like your short and long-term goals, it's impossible to answer. Two companies with similar business models may have different answers to this question. A venture-backed startup trying to keep up with aggressive revenue goals may be able to stomach an astronomical CAC. A bootstrapped startup that is not seeking venture money may aim for slower growth and much lower CAC. I suggest setting up a call with a marketing or finance expert to determine what CAC is appropriate for your company and how to get there.TL
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