the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Product Management: Is it essential for a non-tech founder to spend time becoming more technical in order to manage both the non-tech and tech team more effectively?
SR
SR
Sebastian Roberts, Product Marketing & Brand Development Strategy answered:

As a non-technical product manager who has wrestled with this exact question, I think I can add value to this conversation. Given the answers from other folks, I'll only comment on the aspects of your question that haven't been covered.

Namely, YES, you should pick up basic programming skills if you can spare the time to do so. It will help you in a number of ways, including the ones you alluded to. The more conversant you can be, the fewer instances where you will be confused in meetings with customers (where gathering requirements can get technical). Also, by being more technically competent, you'll spend less energy and time getting explanations and summaries from your tech guys.

You don't need to be a programmer to manage a technical team, especially if you are a competent product manager, who understands the user and business side of the product and roadmap. It's best to ensure you have a solid relationship and good communication with your technical people, especially your technical co-founder.

So, for the most part, learning some code will help YOU a lot. But in terms of management, you wouldn't need to know programming to lead unless your communication/relationships are not as healthy as they should be. Then it can help you cut through some obfuscation behaviors that sometimes come up when business and tech don't work in concert as well as they could.

Final point: learning some programming skills requires time. So does running a startup. It's challenging to do both without sacrificing the quality of your learning, or the outcomes of your efforts. In my opinion, setting aside time for this is only worth it if you have no other options. It seems like you have a technical cofounder that will help you. From a resource standpoint, that is far more effective and less disruptive than learning to code.

Talk to Sebastian Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.