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Question

I'm making a food delivery company that advertises the restaurant's products. This has been done many times over with different companies throughout the years (grubhub, doorstep delivery, eat24, etc.) the majority of them are making million's per year and it seems like it would be a home run.

What we've done differently is that we have been able to market the restaurant's with full picture menu's, video and banner ads across our website and various forms of social media.

Even though we don't have much traction yet would this be justifiable enough to investors to pitch the idea.

Raising Venture Capital

Answer

Yishan Lin answered

Not just yet.

Given the funding climate (extremely cold) for both food companies and delivery services - the most important element is proving worth.

Revenue, organic/sustainable growth, and unit economics will be the three biggest things investors will care about the most.

Making money in the food industry is easy. Turning a profit is incredibly hard.